Search Engines Optimization
SEO is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. Combining data, analytics, content marketing, and proficiency
with HTML and technical site optimization, SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. This SEO course covers all
these key skills and how they coordinate to become an effective marketing strategy. SEO can bring more interested customers. Our training are described below.
1. What is SEO and Why need SEO
1.1. What is SEO
1.2. Why SEO is so important
1.3. Is SEO necessary
1.4. What is SEO and its benefits
2. SEO Overview
2.1. What is search engine optimization (SEO)?
2.2. How to read search engine result pages
2.3. What is your SEO expectations
2.4. SEO for your business
3. SEO Foundation
3.1. What is your keyword-research plan
3.2. How to get research keywords
3.3. What tools to help you analyze keywords
3.4. Understanding keyword attributes
3.5. Understanding keyword distribution
3.6. Keyword evaluation
4. How Does Search Engines Work
4.1. What is content optimization
4.2. How to optimize site structure
4.3. Different types of content
4.4. How to optimize textual page elements
4.5. How to optimize non-text elements of webpage
4.6. Analyzing content quality
5. Creating Your Information Architecture
5.1. SEO Components
5.2. Indexing contents in webpages
5.3. Making site more indexable
5.4. Search Engine crawl websites
5.5. Robots.txt
5.6. Site information architecture
5.7. Subdomains
5.8. Picking a better domain name
5.9. Site maps
6. Managing Your URLs
6.1. URL structure
6.2. Make Canonical URLs
6.3. Pagination
6.4. HTTP status codes
6.5. Mobile and desktop friendly
7. Optimizing Web Content Structure
7.1. Use site tags
7.2. Use Term Frequency–Inverse Document Frequency (TF-IDF)
7.3. Use image filenames and alt attributes
8. Making Structured Data in Website
8.1. What is Structured data
8.2. Improve site speed
8.3. JavaScript and the DOM
8.4. Critical rendering path
8.5. Progressive web apps
9. Making measure data and analytics work
9.1. Understanding SEO Your Keyword Rankings\Conversion Rate\ Backlinks. …
9.2. Marketing target & Keyword Selection \ Keyword analysis
9.3. How is SEO traffic measured
9.4. How to do SEO in Google Analytics
9.5. 10 of the Best SEO Tools
10. How to write advertising articles for SEO
10.1. Best way of professional SEO article writers
10.2. How do you write SEO in 4 easy steps
10.3. A Quick Word on Intentions
10.4. How to Develop an SEO Content Strategy
10.5. Types of SEO Content for website page
10.6. Analyze and re-assess
