Whether you’re already working in e-commerce or hoping to launch or grow an online business, this program will help you become better equipped. Get the skills and knowledge you need for e-commerce (buying and selling over the Internet) and online business (conducting business using Internet technology). You’ll explore best practices and learn to take on a more meaningful role as a practitioner, manager or leader.

Traditional marketing is not dead but it’s no longer having the same impact as it used to have. Prospects are now glued to their smartphones and are constantly being distracted Their attention span is limited.

As a digital marketing professional, your goal is to find ways of grabbing that limited attention by communicating stories that resonate with your target audience. You need them to take action at the right time and purchase your valuable product.